Time-honoured tradition meets quality customer service

Laura Secord is Canada’s largest and best known chocolatier. They began their business in 1913, and is known for its premium chocolates, ice cream and specialty candy. They currently operate 148 company-owned stores across the country. With more than 400 product offerings, Laura Secord still follows the time-honoured recipes and dedication to quality and excellent customer service as when the company first started. Every product sold carries an unconditional guarantee for quality.

As a chain rich in heritage, it became necessary to take initiatives to modernize their point of sale technology which had become dated and difficult to support. It was then that they evaluated several POS offerings and decided right from the beginning that the DigiPoS Retail Blade fit their business needs over a PC solution, which would help to reduce support costs.

Eric Westerby, Director of IT for Laura Secord saw the benefits of blade technology at the point-of-sale because of its ease of upgrades and provides future-proofing which will add savings to their bottom line over the next ten years. They were also impressed at the level of commitment they were provided with from DigiPoS, and our ability to support a very aggressive rollout campaign which saw 100+ sites up and running within only four short weeks. Eric Westerby says of the rollout: “Upon evaluating a number of POS solutions, DigiPoS Systems clearly delivered a high level of commitment to our very specific needs and provided us with a tailored solution which will reduce our support costs dramatically over the lifetime of our new systems. Plus, the added bonus of their ten year warranty gave us the confidence that they will provide cost-saving upgrades for several years to come.”

They are currently rolling out 400 of theRetail Blade 3 systems along side with custom DigiPoS keyboards in both French and English. They are also rolling out Symbol LS2208 Scanners, and Epson TM-88iii reciept printers and IBM Cash Drawers.