Laura Canada Inc. is a true Canadian success
story. From a single boutique in Montreal, Quebec, Laura Canada has
succeeded into a well-known 142 store chain (19 of which are double
concept stores and 12 being triple concept stores) with their eyes
firmly planted on continued growth and expansion.
Laura
Canada owns and operates Laura, Laura Petites, Laura Plus, Laura
Superstores and Melanie Lyne which offer quality, contemporary fashions
for today’s modern woman.
Laura
Canada thrives as a result of their commitment to providing high
quality merchandise and exceptional customer service. While rolling out
a new POS application and a VPN environment to their stores, it became
clear that the existing store hardware did not meet their requirements
for achieving the level of customer service they were aiming to
provide.
Murray
Shostak, Director of I.T. at Laura Canada had this to say: “We require
that our replacement hardware be held to the same standards to which
our customers hold us. We selected the DigiPoS Retail Blade 3 because
of its unique ability to provide high reliability and ease of
maintainability, keeping our store systems retail-ready. The new
DigiPoS configuration provides investment protection, and has
eliminated a high failure rate in our older whitebox PC solutions. It
has so for exceeded our expectations”.
The new DigiPoS configuration provides
investment protection which will integrate their
serial peripherals (including traffic counters, cash drawer, integrated keyboard and,
scanner, pin pad and receipt printer),
providing cost savings and improved reliability.
The
rollout began in May 2005 and is expected to complete in the Spring of
2006 with a total of 300 systems. They are also choosing to self
support their new POS systems as a result of the Retail Blade’s
self-service technology, allowing them to replace or upgrade system
components in virtually seconds if need be.
Joe
Cusano, Manager of POS Systems at Laura Canada was pleased with the
results of the rollout and had this to say: “At Laura Canada, our
mandate is to provide our customers with a very high level of
satisfaction when shopping at our stores. By being able to have better
control and flexibility in maintaining our POS systems, we can remain
focused on serving our customers at the high level that is expected
from us.”
We look forward to continuing our relationship with Laura Canada as well as be there to
support their growth. For more info on Laura Canada, please visit: www.lauracanada.com
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